Marketers are in a continuous game of tug-of-war. On one side, they have access to more data than ever before and that proves invaluable to optimizing performance. On the other side, time previously spent creating and testing fresh new ideas is now spent wrangling data.

Join industry leaders to discuss how modern marketers can have it all - the creativity that lured us into the profession in the first place and the newfound benefits that come from access to data.

Schedule:

6pm: Networking (Beverages and snacks will be served)

6:30pm: Panel and Q&A

7:30pm - 8:30pm: Networking

Speakers: 

* Faye Ehrich, Director of Digital Marketing at WeTransfer

As WeTransfer's Director of Digital Marketing Faye oversees the development and delivery of fully-integrated brand and product marketing strategies. Faye partners with cross-functional teams to develop campaigns that use digital platforms responsibly to drive user engagement, business results, and brand love for WeTransfer's portfolio of tools.

 Faye has worked on everything from CPG to luxury auto-brands at some of the best in class digital and creative agencies, getting clients and teams up to speed on the current needs for social and digital campaigns. From mommy-bloggers to the Global Olympics, Faye has a passion for finding new ways to connect brands with consumers.

* Scott Bishoff, Vice President at 20th Century Fox

Scott Bishoff is currently the Vice President of Media at FOX, overseeing digital media for all Theatrical films. Prior to FOX, Scott led strategy and digital media at MAXUS and OMD for top companies including Universal Pictures, Activision, Pepsi and PlayStation. He has been a part of numerous successful launches and award-winning teams, highlighted by a Grand Effie win for Call of Duty in 2013.

* Brian Lam, Group Programmatic Director at Operam

Brian Lam is the Group Director of Programmatic at Operam, where he is responsible for innovation and services of the Programmatic practice. He has contributed to building out solutions to solve for better transparency, reduction in fraud, and CTV solutions.

Prior to Operam, Brian worked across a variety of clients such as A24, Avicii, Big Sean, Blizzard, Kendrick Lamar, Eminem, Indiegogo, Lionsgate, Paramount, Represent, and Warner Brothers to deliver performance against key digital advertising KPIs.

* Linda Fernandez, Co-founder of Agency Lite, Photographer, Entrepreneur

Linda is an accomplished digital marketing professional with an established record of developing effective, award winning strategies and delivering value to her clients.  With 17 years experience, she has a diverse portfolio working in categories such as automotive, entertainment, financial services, and CPG on a national and local scale. She recently co-founded Agency Lite, a company that focuses on education and development for independent marketing and advertising operators.

In addition to being a savvy marketer, Linda is also a professional photographer under the alias name Lin Marty, where she focuses on online personal branding & content strategy for female entrepreneurs and high-level executives. 

Moderator:

Brenna Schaefer, Vice President of Marketing, Panoramic

As Vice President of Marketing at Panoramic, Brenna Schaefer is responsible for the development and execution of marketing strategies that align with the company’s business objectives and contribute to increased revenue growth. 

Brenna has a successful track record of establishing and scaling global marketing teams from the ground up and is the mastermind behind some of the most popular product marketing and branding campaigns across the SaaS and pharmaceutical industries. 

Instructions to enter event venue:
Panoramic is located at The Lot Studios in West Hollywood in a shared space with Operam. Enter The Lot from Formosa Ave and proceed to the 24-hour security booth.

Be sure to RSVP so your name is on the list and reference that you are visiting Operam. Security will provide instructions to the building and below-ground parking structure. Someone will be waiting in the elevator vestibule to provide access to floor 5.